FRIDA LAS VEGAS FOR TIK TOK X VOGUE AUSTRALIA FASHION WEEK EVENT 2022

My secret dream design brief is ‘please use 1980s beauty products as inspo’ and TikTok really delivered the goods for their event with Vogue Australia for Australian Fashion Week 2022!

I was engaged by the TikTok ANZ team to design and produce the event tote bags, which were given to the audience of 100+ fashion industry influencers at the lunchtime event held at Chin Chin Sydney in May 2022.

The tote bag design needed to be fun, fabulous and appealing to fashion nerds of all genders. The tote bags were proudly made in Sydney from a high quality thick canvas drill and filled to the brim with beauty products (sadly not of the 1980s variety).

I get a kick out of creating one-off super special accessories with creative briefs that think outside the box - it always beats a logo slapped onto a plaino canvas bag!

Mwa X Stavroula